Client: Schengen asbl // After completion of the renovation work the Musée Européen Schengen has reopened its doors! In line with this, we have revised the appearance of the advertising material. Together with the client, we first analysed the museum’s existing publications. We put ourselves in the role of potential visitors and asked questions about perception from different perspectives. The result presents the museum and its offer under the label Schengen Luxembourg and www.visitschengen.lu. Both were not created by us, but enjoy notoriety in tourism. The museum is visibly assigned to the tourist offer of Schengen and Luxembourg. This is a continuation of the approach already initiated in the previous year. Here we show the first advertising flyer for the Musée Européen Schengen in the new visual appearance.
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