Olfactory Nomade AW

Client: Ezri Kahn // Since the AW18 season, the Olfactory Nomade label has added four new items to its collection. Claudia Eustergerling Design is the design partner responsible for the online and offline appearance. Olfactory Nomade positions itself in the luxury segment and addresses a clientele that distances itself from mass production. The scented candles of the label are produced in small quantities, are 100% natural, free of genetically modified organisms and pesticides, with a burning time of 50 hours. Through the finesse of the packaging design, their cover already stands out as something special.

The project shown here is based on the task of packaging the series of three individual scented candles. The candles, the names of the scents and the colours of the glasses were given. The series should be recognizable as one, the scents nevertheless distinguishable. If desired, the design should be minimalistic and the high-quality candles should be positioned according to the requirements of the label.

Our idea for the packaging of the candles is a personalizable cardboard slipcase set with uniform punching in the lid and monochrome imprint. It was also our intention to unify the colour of the candle boxes with the cardboard slipcase and to use high-quality materials. Our aim was to cooperate with a specialist for digital printing and to use digitally feasible finishing techniques in order to produce our candles cost-effectively.

The solution is a set of three customizable cardboard slipcases made of black cardboard dyed through. Material selection, 1-colour white print and uniform laser punching in the lid make the ensemble recognizable. Personalisation is achieved by inserting coloured paper between the box and slipcase during packaging. We were able to place the three print templates on one sheet and print the names of the fragrances without increasing the printing costs. Haptics and reduction create the high-quality positioning.

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