Fast, enduring, determined – that’s Yonas Kinde. The long-distance runner from Ethiopia, who now lives and trains in Luxembourg, was nominated by the International Olympic Committee (IOC) for the refugee team at the 2016 Summer Olympics in Rio de Janeiro, Brazil, for the marathon. In 2020, he wants to compete at the Tokyo Games. That requires a lot. Now. We support Yonas’ projects – as runners, Tokyo fans and designers. Here we show first examples of the visual identity we have developed for him. #nowornever – A Hashtag that is also a mindset and motivates us together. More to come.